CRM & LIFECYCLE STUDIO
TURNING ONE-TIME BUYERS INTO LOYAL CUSTOMERS
// BUILT WITH NEUROSCIENCE
// POWERED BY A.I
WHAT WE'VE DELIVERED
$36M
CRM
Revenue, 2025
35M
Customers Under
Management
48%
Conversion
Uplift
32%
Total Attributed
Revenue
Reduce your ad spend. Use neuroscience and A.I to
turn existing customers into repeat revenue.
WHAT WE DO
A strategy built around your brand and your market, not a template. We map where each customer is and design how to move them to the next step, across every touchpoint.
→ Welcome, pre-purchase, abandoned cart, post-purchase & win-back flows · A/B test schedule · segmentation
→ Copywriting: Subject, Preview, Body, CTA
Lifecycle & CRM
Your ads did their job. Your storefront should too.
→ Conversion audits · header, product page, collection & checkout optimization · heatmaps & session recordings · on-site surveys
Storefront & Conversion rate optmization
The layer underneath everything we ship. We don't guess. Every flow and every page starts from how people actually decide, what holds attention, what creates hesitation, what moves someone to act. It's why the other two work.
→ Behavioral audits · principles applied to copy, design & timing
Behavioral strategy
THE WAY WE WORK
We believe understanding comes before output. Before we build anything, we get to know your brand, your product, your customer, your market, because that's where a real relationship starts. Nothing off a template, ever.
We don't see you as a client. We work as partners, and it only makes sense to us if it works for both sides. We build partnerships that last and create impact.
Two people. No middle layer.
Lucas Seixas
CO-FOUNDER | LINKEDIN
I come from the operator side of DTC. Over 8+ years across the US, UK and Australian markets, I've run CRM, lifecycle and storefront for growing brands, building the flows, segmentation and loyalty programs that turn first orders into long relationships.
My MBA in consumer neuroscience is where the behavioral thinking comes from. My background in International Relations is where the global instinct does.
What I actually care about is the part most people skip: making customers feel like the brand remembers them.
luiza leite
I come from the brand side. Over 7+ years across Brazil, Australia and New Zealand, I've led ecommerce, CRM and storefront for global brands, working across design, copy and creative to shape how a brand looks, sounds and sells at every step of the journey.
My MBA in consumer neuroscience is where the strategy starts. But it was my years inside brands like Benefit and L'Oréal that taught me what actually makes people buy: launching DTCs from the ground up, scaling multi brand e-boutiques, turning storefronts into something people want to come back to.
Every brand has a thing only it can say, and that's what I go after.
CO-FOUNDER | LINKEDIN
WORK
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BLOOM (skincare) - aband. cart
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rooted (wellness) - post purchase
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DUMMY BRAND - welcome flow
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Start free, designed
for your journey
Book a free trial session and boost your CRM
30 min with Studio Encode
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