CRM & LIFECYCLE STUDIO
TURNING ONE-TIME BUYERS INTO LOYAL CUSTOMERS.
REDUCE YOUR AD SPEND. USE NEUROSCIENCE AND A.I. TO TURN EXISTING CUSTOMERS INTO REPEAT REVENUE.
What we do
Three disciplines, one team. Retention is a system we own every layer of it.
Lifecycle & CRM
A strategy built around your brand and your market, not a template.
We map where each customer is and design how to move them to the next step, across every touchpoint.
→ Welcome, pre-purchase, abandoned cart, post-purchase & win-back flows
→ A/B test schedule
→ Segmentation
→ Copywriting: Subject, Preview, Body, CTA
Storefront & Conversion rate optmization
Your ads did their job. Your storefront should too.
→ Conversion audits
→ Header, product page, collection & checkout optimization
→ Heatmaps & session recordings
→ On-site surveys
Behavioral strategy
The layer underneath everything we do.
We don't guess. Every flow and every page starts from how people actually decide, what holds attention, what creates hesitation, what moves someone to act. It's why the other two work.
→ Behavioral audits
→ Principles applied to copy, design & timing
Neuroscience-led
Two founders, no middle layer
Working with DTC brands globally
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Neuroscience-led Two founders, no middle layer Working with DTC brands globally 〰️
The way we work
Two people. No middle layer.
We believe understanding comes before output. Before we build anything, we get to know your brand, your product, your customer, your market, because that's where a real relationship starts. Nothing off a template, ever.We don't see you as a client. We work as partners, and it only makes sense to us if it works for both sides. We build partnerships that last and create impact.
Lucas Seixas
Co-founder — Lifecycle
I come from the operator side of DTC. Over 8+ years across the US, UK and Australian markets, I've run CRM, lifecycle and storefront for growing brands, building the flows, segmentation and loyalty programs that turn first orders into long relationships.
My MBA in consumer neuroscience is where the behavioral thinking comes from. My background in International Relations is where the global instinct does.
What I actually care about is the part most people skip: making customers feel like the brand remembers them.
LUIZA LEITE
Co-founder — Lifecycle
I come from the brand side. Over 7+ years across Brazil, Australia and New Zealand, I've led ecommerce, CRM and storefront for global brands, working across design, copy and creative to shape how a brand looks, sounds and sells at every step of the journey.
My MBA in consumer neuroscience is where the strategy starts. But it was my years inside brands like Benefit and L'Oréal that taught me what actually makes people buy: launching DTCs from the ground up, scaling multi brand e-boutiques, turning storefronts into something people want to come back to.
Every brand has a thing only it can say, and that's what I go after.Recent work
A snapshot of programs built and shipped in the last twelve months.
ALTIVA
Sportswear - Black Friday Sale
Full lifecycle rebuild for Altiva's Black Friday campaign across email, SMS, and app push, from early-access teaser through post-sale follow-up. Bold, high-energy design paired with a VIP waitlist strategy to build anticipation ahead of launch.
AURA & CO.
Wellness — Welcome Flow
Full lifecycle rebuild for Aura & Co., covering welcome, browse, cart, and post-purchase, anchored by a 5-week wellness journey that starts from the very first email. Calm, editorial visuals paired with a clear conversion path to plan sign-up.
Rooted
Natural Skincare — Post-Purchase
Post-purchase re-engagement flow for Rooted, designed to win back lapsed customers with a "what's new" narrative and a clear path back to shop. Earthy, natural-skincare visual identity carried through every touchpoint.Start free, designed for your journey
Book a free trial session and boost your CRM
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